Released on: May 1, 2008, 7:53 pm

Press Release Author: Morph Labs, Inc

Industry: Software

Press Release Summary: "By 2010, over 30 percent of global software revenue will be
driven by SaaS (software as a service) enterprise applications," according to
Winston Damarillo, executive chairman of Morph Labs, Inc., "and the Philippines will
emerge as a major SaaS innovation hub for the industry," with many developers using
tools and services provided by Morph Labs for rapid, cost-effect development of SaaS
applications.

Press Release Body: (Manila, Philippines, April 23, 2008) - "By 2010, over 30
percent of global software revenue will
be driven by SaaS (software as a service) enterprise applications," according to
Winston
Damarillo, executive chairman of Morph Labs, Inc., "and the Philippines will emerge
as a major
SaaS innovation hub for the industry," with many developers using tools and services
provided
by Morph Labs for rapid, cost-effect development of SaaS applications.

Morph Labs is a Philippine-based SaaS product and service developer and a leading
enabler of
SaaS web application development by third-party independent software vendors (ISVs).
Its
Morph AppSpace service, the first Platform as a Service (PaaS) for Ruby on Rails - a
popular
open source programming framework - allows developers to quickly deploy applications
into
an enterprise quality on-demand environment.

A recent Gartner Research reports supports Damarillo's projection. According to
Gartner, one
third of spending on business application software will be through subscriptions by
2010, up
from just five percent in 2005. Gartner also projects that 84 percent of small and
mid-size
companies and 69 percent of large companies are willing to consider, are currently
reviewing,
or are already using SaaS applications.

Damarillo believes the Philippines will become an important supplier of SaaS
applications
globally, and his company is providing products and services to help ISVs develop
their own
SaaS applications. "Morph Labs enables ISVs and entrepreneurs to enter the global SaaS
marketplace and compete without making huge investments in technology capabilities,"
said
David Abramowski, chief executive of Morph Labs.

"And with the Internet as the distribution channel, there is plenty of opportunity
for grassroots
marketing that's only provided in the Web 2.0 world. Our tools and Internet
distribution present
great opportunity for Philippine startups," he said. "Given the Philippines'
capabilities and
global reputation for software development, we are confident that this country will
be among
the major hubs of the global SaaS industry," Abramowski said.

Damarillo said that cost benefits are the most obvious advantage of SaaS
applications over
traditional software, but that this end user advantage puts tremendous pressure on
SaaS
developers. "The challenge for a technology innovator is overcoming the time and
cost to
establish a reliable technology platform to deploy, deliver and manage new business
applications," said Damarillo. "By reducing the cost of infrastructure and making it
more
affordable for ISVs, Morph Labs is enabling an increase in global supply of SaaS
applications.

"And that increase in supply means more options for clients and end users, which
generates
increased demand as SaaS applications become mainstream," he said.
"Our vision is to simplify innovation." Abramowski said. "Morph Labs will continue
to introduce
applications and services that will help entrepreneurs and ISVs in streamlining
development and
deployment."

Morph Labs itself provides a suite of software applications called Morph AppSuite
that can be
used by ISVs to build applications, or directly by end users. SaaS applications
developed or
under development at Morph Labs include human resources management, expense
management, and customer relationship management solutions. Since launching services
in
January this year, Morph Labs has signed up nearly 300 Morph AppSpace subscribers.

A service used by third-party developers for the development of help and training
sites, Morph
helpME, is being leveraged for the development of over 200 sites. An online
community for
developers and their clients, Morph eXchange - through which subscribers access Morph
AppSpace - has nearly 1,000 direct subscribers who regularly access both free and
for-fee SaaS
subscriptions, he said.

Damarillo is often referred to as a successful serial technology entrepreneur,
having founded a
number of internationally successful startups. He is also managing director of
Global Gateway
Venture Capital, which funds global-facing Asian start-ups. His career as a venture
capitalist
began with Intel Capital, where he was one of the top performing professionals.

About Morph Labs

Morph Labs (http://www.mor.ph) is the leading enabler of Software as a Service
(SaaS) that
leverages virtual infrastructure and open source technologies to simplify the
deployment,
delivery, and management of web based applications.

Morph Labs uses virtual infrastructures including Amazon Web Services to provide a
truly elastic
environment for web applications that can be instantly provisioned and seamlessly
scaled.

Morph Labs is a global company with headquarters in Cebu City, Philippines with
additional in-
country operations in Manila along with Los Angeles, California and Austin, Texas in
the U.S.A.

Web Site: http://morpheXchange.com

Contact Details: Unit A Ground Floor PIPC Building 1
Asiatown IT Park, Lahug
Cebu City, 6000
Philippines
morphlabs@gmail.com
+63917-6277681